At 777px, protecting the personal data of our Pakistani players is a core operating principle, not an afterthought. This Privacy Policy explains precisely what data we collect, why we collect it, how we use and store it, who we share it with, and what rights you have as a data subject. Please read it carefully.
Six core commitments that define how 777px handles your personal data.
777px collects only the personal data strictly necessary to provide our Services, verify your identity, process payments, and comply with applicable standards. We do not collect data for its own sake.
All personal data held by 777px is stored on encrypted, access-controlled servers. All data transmitted between your device and 777px is protected by 256-bit SSL encryption — the same standard used by major Pakistani banks.
777px does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data is used by 777px to serve you — not to generate revenue for data brokers or marketing companies.
You have genuine, actionable rights over your personal data held by 777px — including the right to access, correct, delete, and object to processing. We take these rights seriously and respond to all requests within the stated timeframes.
Data collected for one specific purpose — such as KYC verification — is not repurposed for unrelated activities without your explicit consent. 777px processes your data only for the purposes disclosed in this Privacy Policy.
If 777px ever experiences a data security incident that affects your personal data, we will notify you promptly via your registered contact details and take immediate steps to contain and remediate the incident.
Your key rights:
Access · Rectification · Erasure · Restriction · Portability · Objection
Contact: [email protected]
This Privacy Policy ("Policy") is issued by 777px ("777px", "we", "us", "our") and applies to all personal data collected through the 777px platform at 777px.bio, including all associated Services such as sports betting, live casino, slot games, fishing games, and customer support functions. It governs personal data collected from all registered Users ("you", "your") and visitors to the 777px website.
This Policy is incorporated by reference into the 777px Terms & Conditions, which constitute the primary legal agreement between you and 777px. By creating a 777px account or using any 777px Service, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein.
This Policy uses plain language wherever possible to help Pakistani players genuinely understand how their data is handled. Where legal terminology is necessary, we explain it in context. If you have questions about anything in this Policy, contact us at [email protected] — we respond in both English and Urdu.
For the purposes of this Policy, 777px acts as the data controller in respect of personal data collected through the 777px platform. As data controller, 777px determines the purposes for which personal data is processed and the means by which that processing is carried out, in accordance with applicable data protection standards.
Where 777px engages third-party service providers to process personal data on its behalf — such as payment processors, KYC verification services, and game technology providers — those third parties act as data processors under contractual obligation to process data only in accordance with 777px's documented instructions and applicable data protection requirements.
777px collects the following categories of personal data in connection with the provision of its Services:
777px collects personal data through the following means:
The table below summarises the purposes for which 777px processes your personal data and the corresponding legal basis for each processing activity:
| Purpose of Processing | Categories of Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, contact, device data | Contract performance |
| KYC identity and age verification (21+) | Identity, CNIC, liveness data | Legal obligation; contract |
| Processing deposits and withdrawals | Financial, identity data | Contract performance |
| Providing gaming and betting services | Gaming activity, financial data | Contract performance |
| Anti-fraud and security monitoring | Technical, financial, identity data | Legitimate interests; legal obligation |
| Customer support and complaints | Communications, identity data | Contract performance; legitimate interests |
| Responsible gaming monitoring | Gaming activity, financial patterns | Legitimate interests; legal obligation |
| Regulatory compliance and reporting | Identity, financial, gaming data | Legal obligation |
| Platform analytics and improvement | Technical, anonymised usage data | Legitimate interests |
| Marketing communications (opted-in only) | Contact, preference data | Consent |
Where processing is based on legitimate interests, 777px has conducted a balancing test to confirm that its interests do not override your fundamental rights and freedoms. You may request details of this assessment by contacting our privacy team at [email protected].
Cookies are small text files placed on your device when you visit a website. 777px uses cookies and similar tracking technologies (including local storage objects and session tokens) to operate the platform, maintain your logged-in session, and analyse platform usage.
You may manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies will prevent you from logging into your 777px account. 777px does not deploy third-party advertising or retargeting cookies.
777px does not sell, rent, or trade your personal data. We share your data only in the following strictly defined circumstances:
777px engages trusted third-party service providers who process personal data on our behalf under binding data processing agreements. These include:
777px may disclose your personal data to competent authorities, law enforcement bodies, or judicial authorities where required to do so by applicable law, court order, or in connection with the investigation or prosecution of criminal activity including fraud, money laundering, or match-fixing. Such disclosures are made only to the extent strictly required by law.
In the event that 777px undergoes a business restructuring, merger, acquisition, or sale of substantially all assets, personal data held by 777px may be transferred to the successor entity as part of that transaction, subject to equivalent privacy protections. You will be notified of any such transfer via your registered contact details prior to your data being transferred.
What we will never do: 777px will never sell your personal data to data brokers, advertising networks, or any commercial third party for marketing or profiling purposes. Your data is used exclusively to serve you as a 777px player.
Some of the third-party service providers engaged by 777px — particularly game technology providers operating certified live studio infrastructure — may process data in jurisdictions outside Pakistan. Where personal data is transferred internationally, 777px implements appropriate safeguards to ensure that your data receives a level of protection consistent with applicable international data protection standards, including:
You may request details of the specific safeguards applied to international transfers of your personal data by contacting [email protected].
777px retains personal data only for as long as necessary to fulfil the purposes for which it was collected, subject to any applicable legal or regulatory retention requirements. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration & KYC data | Duration of account + 5 years post-closure | Regulatory and AML compliance |
| Financial transaction records | 7 years from transaction date | Financial record-keeping standards |
| Gaming and betting history | 5 years from account closure | Dispute resolution; responsible gaming |
| Customer support communications | 3 years from last interaction | Quality assurance; dispute history |
| Technical / device access logs | 12 months from creation | Security monitoring |
| Marketing consent records | Until consent withdrawn + 1 year | Evidence of consent basis |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identified or identifiable individual. Anonymised, aggregated data may be retained indefinitely for statistical analysis purposes.
777px implements a layered data security framework to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:
While 777px takes all reasonable technical measures to protect your data, no online system is completely impenetrable. You can significantly reduce your personal risk by using a strong, unique password, enabling two-factor authentication on your 777px account, and never sharing your login credentials with any third party.
As a 777px player, you have the following rights in respect of your personal data. These are genuine, actionable rights — not just policy declarations. To exercise any of these rights, contact us at [email protected].
You have the right to request a copy of all personal data 777px holds about you. We will provide this in a structured, commonly used, machine-readable format within 30 days of a verified request.
If any personal data held by 777px is inaccurate or incomplete, you have the right to request that it be corrected. We will action such requests promptly after verifying your identity.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to applicable legal retention obligations that override this right.
Where you contest the accuracy of your data or have objected to processing, you may request that 777px restricts further processing of that data pending resolution of your request.
Where processing is based on your consent or contract performance, you have the right to receive your personal data in a portable format to facilitate transfer to another service provider.
You may object at any time to the processing of your personal data for direct marketing purposes. You may also object to processing based on legitimate interests, whereupon 777px will assess whether compelling grounds exist to continue.
All data subject rights requests are processed within 30 calendar days of receipt of a verified request. In complex cases, this period may be extended by a further 30 days with prior notification. 777px does not charge a fee for processing data subject rights requests unless requests are manifestly unfounded or excessive.
777px's Services are strictly restricted to individuals aged 21 years or above. 777px does not knowingly collect personal data from any person under the age of 21. Mandatory CNIC-based KYC verification is applied to every 777px account as our primary mechanism for preventing access by underage individuals.
If 777px becomes aware that it has inadvertently collected personal data from a person under the age of 21, it will immediately close the relevant account, delete the associated personal data, and take steps to prevent recurrence. If you become aware that a minor has submitted personal data to 777px, please notify us immediately at [email protected].
777px may send you promotional communications about new games, bonuses, PSL betting promotions, and special offers where you have provided your explicit consent to receive such communications during or after registration.
You may withdraw your consent to marketing communications at any time by:
Withdrawal of marketing consent does not affect the lawfulness of processing that took place prior to withdrawal, nor does it affect your ability to receive transactional communications directly related to your account — such as deposit confirmations, withdrawal notifications, and security alerts, which are sent irrespective of marketing consent.
The 777px platform does not contain links to external third-party websites. All navigational links within 777px.bio direct to pages within the 777px domain. Accordingly, 777px does not bear responsibility for the privacy practices of any external websites. This Policy applies exclusively to personal data collected through the 777px platform at 777px.bio.
777px reviews and updates this Privacy Policy periodically to reflect changes in our data processing activities, applicable legal requirements, or operational practices. The "Last Updated" date at the top of this Policy indicates when the most recent revision was made.
Where material changes are made to this Policy — particularly changes that affect your rights or introduce new categories of processing — 777px will notify registered Users via their registered contact details and/or by a prominent notice on the platform no less than 14 days before the revised Policy takes effect.
Your continued use of 777px following the effective date of a revised Privacy Policy constitutes your acknowledgement of the updated Policy. If you do not accept the revised Policy, you should cease using 777px and may request account closure in accordance with the account management process.
If you have questions, concerns, or complaints about how 777px handles your personal data, or if you wish to exercise any of your data subject rights, please contact us through any of the following channels:
Live Chat: Available 24 hours a day, 7 days a week directly on the 777px platform. Our support agents respond in both English and Urdu. Average first-response time is under 3 minutes.
Email: [email protected] — please include "Privacy Request" in the subject line for priority routing. We acknowledge all privacy-related emails within 4 business hours.
777px is committed to resolving all privacy-related concerns through our internal process in the first instance. If you are not satisfied with our response to your privacy complaint, you may escalate the matter to the relevant data protection supervisory authority applicable under 777px's operating framework.
This Privacy Policy was last reviewed and updated on 1 January 2026 and supersedes all previous versions of the 777px Privacy Policy.
Transparent practices, genuine security, and respect for your rights — that is the 777px privacy commitment to every Pakistani player. Ready to play?